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The vuvuzela horns have stopped buzzing. Paul, the octopus has retired from oracle predictions and went back to his formal job – to make children laugh. Columbian pop star Shakira’s titillating
Waka Waka has lost its impetus. The FIFA World Cup 2010 is now history. For one month we were glued to ESPN, spending sleepless nights to assiduously follow the thrill of the greatest show on Earth. Apart from the tainted IT firm
Satyam which was one of the official sponsors of the FIFA tournament and the ubiquitous and talkative Bollywood superstar Shahrukh Khan who was seen in the galleries and later found posing beside Shakira for a valued World Cup memento, India was nowhere in the picture. Needless to say, the holy land of
masala cricket is not likely to be there anytime in near future. However it did not stop the Indian television channels to emulate each other and implement all-out efforts for loudening and sustaining the hype surrounding world’s most watched sporting event. After all, football is a mass television-packaged entertainment drenched with television money. The wedlock between football and television is making both the parties richer and richer everyday. Just before the semi-finals, Uruguay’s manager Oscar Tabarez had commented in a press conference that the other three semi-finalist countries Netherlands, Germany and Spain have “more footballers than we have people.” Similarly it can be said with some certainty that India perhaps have an abnormally higher number of football experts than it has genuine admirers of the beautiful game. For every football expert of one television channel, there was always an equal and opposite expert in the other; although there was not necessarily an equal and opposite fact available to constantly argue upon. A football expert in Indian television is someone who does not necessarily needs to be associated with the game. Indian television producers have uniquely promoted even wary political lackeys and stupid film stars as football experts – just to cash-on their dubious public appeal.