During a press briefing in May 2006, CPI(M) state secretary Biman Bose made a prophetic comment. While speaking on the role of media which was then projecting chief minister Buddhadeb Bhattacharjee as the poster boy of reforms, Bose remarked bluntly: “The media has taken the Brand Buddha line. But it can spell trouble for him.” (Source) The outspoken CPI(M) state secretary was expressing his worry that the same media which is making a superhero out of him, was equally capable of abruptly changing color, chameleon-like, and start smearing the chief minister’s image. Biman Bose’s comment came at a time when the political influence and reputation of Buddhadeb was at its peak. He had just won the 2006 state assembly elections with a colossal majority and was hailed as a new-age leader, a “capitalist communist” who was expected to steer Bengal to glory. The industrial lobby, the neo-liberal media and large sections of the urban middle class was praising him animatedly for his single-point industrialization agenda. He was been credited for bringing back hope to a state marred by “despair”. Neo-liberalism advocate The Economist went gaga to extol him for his “reputation for probity,” for being “modest and engaging” on topics from agri-business to consumerism and Indian poetry. From Prime Minister Manmohan Singh to Azim Premji of Wipro, many big-shots were lauding him as India’s best chief minister. Unfortunately for him, it took just a year after the famous victory for the Brand Buddha bubble to burst. Within a couple of years the monolithic edifice of the CPI(M) came tumbling down when the people of Bengal delivered a real kick in the teeth to sweep out the Left Front from thirty-four long years of uninterrupted power.